I’m getting tired of hearing it. Anyone who, like me, is strongly committed to more sustainability on the one hand and moderates discussion groups quite frequently on the other, encounters it again and again: this annoying “we have to”. My theory: It’s of no use to anyone. Except perhaps those who say it. But let’s take it one step at a time. Last week, I had the privilege of moderating two rounds at the Expo Real real estate and investor fair. In principle, they went well and were entertaining – at least that was the feedback I received afterwards. And to a large extent I would agree with that. If it weren’t for the unkindness that tends to run rampant at such panels. We have to do more, they say. We have to act faster. We have to do whatever. To make sure that the urgency of the “we must” really gets through, the voice rises, it becomes louder and more insistent. Because we have to. And everyone should finally understand. Who is “we” in …